Extra Gum

Total Overthink of the Head
2026

Teens overthink everything. But studies show that chewing gum actually helps quiet the chaos in your brain. So we recruited the internet’s most iconic memes to parody Bonnie Tyler’s ‘Total Eclipse of the Heart’ to get teens to stop overthinking and start chewing gum instead.

AGENCY: Energy BBDO

CCO: Josh Gross

ECD: Robin Laurens, Jonathan Fussell

CD: Gabriel Barrea, Ze Baldin

SR CW: Peter McCormick

DIRECTOR: Brian Billow