Extra Gum
Total Overthink of the Head
2026
Teens overthink everything. But studies show that chewing gum actually helps quiet the chaos in your brain. So we recruited the internet’s most iconic memes to parody Bonnie Tyler’s ‘Total Eclipse of the Heart’ to get teens to stop overthinking and start chewing gum instead.
AGENCY: Energy BBDO
CCO: Josh Gross
ECD: Robin Laurens, Jonathan Fussell
CD: Gabriel Barrea, Ze Baldin
SR CW: Peter McCormick
DIRECTOR: Brian Billow