5 Gum
Stimulate Your Nonsenses
2025

Stimulate Your Senses. An iconic campaign nearly 20-years old. While today’s teens might not be familiar with the commercials, they’re certainly familiar with the How It Feels to Chew 5 Gum memes.

So for the relaunch Stimulate Your Senses, we took to the internet and “brain rot” to beyond the senses and stimulate your nonsenses.

And, it was made with zero AI.

AGENCY: Energy BBDO

ECD: Jonathan Fussell, Robin Laurens

CD: Ze Baldin, Gabriel Barrea

SR CW: Peter McCormick