5 Gum
Stimulate Your Nonsenses
2025
Stimulate Your Senses. An iconic campaign nearly 20-years old. While today’s teens might not be familiar with the commercials, they’re certainly familiar with the How It Feels to Chew 5 Gum memes.
So for the relaunch Stimulate Your Senses, we took to the internet and “brain rot” to beyond the senses and stimulate your nonsenses.
We then asked the internet “How does it feel to chew 5 Gum?” and turned their answers into part of our campaign by creating brain rot memes.
AGENCY: Energy BBDO
ECD: Jonathan Fussell, Robin Laurens
CD: Ze Baldin, Gabriel Barrea
SR CW: Peter McCormick