5 Gum had a problem. Teen consumption has dropped 37% in the last three years.

Although teens weren’t chewing gum, for some odd reason, they were making memes out of a 17-year-old campaign “Stimulate Your Senses.”

So, to relaunch 5 Gum to a generation that had lost interest, we co-created a brand new campaign with the brain-rot minds behind 17 years of 5 Gum nonsense.

And, it was all made with zero AI.